brief review
Overview of project goals and vision
core objectives
Design RFH as a unique microsite under PLUS, while maintaining its identity
Improve RFH's UX/UI for easy navigation, booking, and payment completion
Optimize for SEO, tracking, and campaign management
Target Audiences
Primary (B2C): Holidaymakers
Secondary (B2B): Landlords and Property Managers

foreign
customers

local
workers
seeking rental rooms
(6 months to 1 year)

landlords and
property Managers
seeking to list their rental properties on RFH